This curated raw data or Big Data can provide valuable insights into customer behavior and market trends. It can be used by industries to transform the way they do business. However, storing such massive historical datasets for extended periods using conventional on-premises storage solutions or first-generation cloud storage services from AWS, Microsoft Azure or Google Cloud Platform is an expensive proposition.

But all of that is about to change with the new generation of cloud storage that brings utility pricing and simplicity. With Cloud Storage 2.0 you can cost-effectively store any type of data, for any purpose, for any length of time in IDrive® e2's hot cloud storage. You no longer have to make painstaking decisions about which data to collect, where to store it and how long to retain it.

This next generation of cloud storage is ideal for building data lakes—vast storage repositories where you can collect massive volumes of raw data, for any purpose. According to a TDWI survey of over 250 data management professionals, nearly half of respondents said they already have a data lake in production (23%) or plan to have one in production within 12 months (24%).